Privacy Policy

Last updated: [INSERT DATE BEFORE PUBLISHING]

Emperor Baby respects your privacy. This Privacy Policy explains how Emperor Baby Group Sdn. Bhd., trading as Emperor Baby (“Emperor Baby”, “we”, “us”, or “our”), collects, uses, stores, and shares personal data when you visit www.emperorbaby.com.my, make a purchase, contact us, or otherwise use our services (collectively, the “Services”).

This notice is provided in accordance with Malaysia’s Personal Data Protection Act 2010 (“PDPA”). A Bahasa Malaysia version should be published together with this English version.

Personal Data We Collect

The personal data we collect depends on how you use our Services. It may include:

Contact details: name, delivery or billing address, email address, telephone number, and WhatsApp number.

Order details: products purchased, order number, delivery instructions, return or exchange requests, and communications about an order.

Payment-related details: payment confirmation and transaction reference. We do not store full card details where payment is handled by a payment provider.

Account details: username and password, if you create an account.

Customer-support details: information you provide when you contact us by website form, email, WhatsApp, social media, or another customer-service channel.

Device and website-use details: IP address, browser and device information, pages viewed, approximate location derived from IP address, referral source, and cookie-related information.

Please do not send health, medical, or other sensitive personal data to us unless it is necessary and we have asked you to do so.

How We Use Personal Data

We use personal data only where reasonably necessary for purposes such as:

Processing and fulfilling your order, arranging delivery, and providing order updates.

Responding to enquiries, returns, exchanges, warranty, and customer-support requests.

Maintaining your customer account and purchase history, where applicable.

Improving our products, website, customer service, and shopping experience.

Detecting fraud, protecting our business and customers, and complying with legal obligations.

Sending marketing communications only where permitted by law and in line with your preferences.

Showing relevant advertising where we use advertising or analytics tools.

If we need personal data for a purpose not explained here, we will provide further notice or seek consent when required.

Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to make our website work, remember preferences, understand website use, and, where enabled, measure or tailor advertising.

You can control cookies through your browser settings. Blocking some cookies may affect website features, including checkout or saved preferences.

We currently use WordPress and WooCommerce to operate our online store. We do not currently use Google Analytics, Meta Pixel, TikTok Pixel, or an email-marketing platform. If our use of cookies, analytics, or advertising tools changes, we will update this Privacy Policy.

When We Share Personal Data

We do not sell personal data. We may share it only as needed with trusted service providers that help us run our business, such as:

Website hosting, WordPress, WooCommerce, and e-commerce-support providers.

Billplz, our payment-service provider.

Delivery and fulfilment partners, including Ninja Van for small parcels in West Malaysia and other courier partners selected where appropriate.

Customer-service, email, WhatsApp, or marketing-service providers.

Analytics, advertising, security, and IT providers.

Professional advisers, regulators, or authorities where required by law or necessary to protect legal rights.

These parties may process personal data only for the services they provide to us and subject to appropriate safeguards.

International Transfers

Some of our service providers may process or store personal data outside Malaysia. Where this happens, we will take reasonable steps to ensure that the data receives protection consistent with applicable law.

How Long We Keep Personal Data

We keep personal data only for as long as necessary for the purposes described in this policy, including to fulfil orders, provide support, maintain appropriate business records, resolve disputes, and meet legal or tax obligations. We then delete or anonymise it where appropriate.

Your Choices and Rights

Subject to applicable law, you may ask us to:

Tell you whether we hold your personal data and provide access to it;

Correct inaccurate or incomplete personal data;

Withdraw consent where we rely on consent;

Stop using your personal data for direct marketing;

Ask us to stop processing that may cause damage or distress; or

Raise a privacy concern or complaint.

To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

You may unsubscribe from marketing emails using the unsubscribe link in the email. To opt out of WhatsApp, SMS, or other direct marketing, contact us at [EMAIL ADDRESS / WHATSAPP NUMBER] and state that you no longer wish to receive marketing.

Security

We take reasonable technical and organisational steps to protect personal data. However, no internet transmission or storage system can be guaranteed completely secure. Please use care when sharing information online and do not send sensitive payment information through unsecured channels.

Children’s Privacy

Our products may be intended for babies and children, but our Services are directed to parents, guardians, and other adults. We do not knowingly collect personal data directly from children without appropriate authorisation. If you believe that a child has provided personal data to us, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on our website with an updated “Last updated” date.

Contact Us

For privacy questions, requests, or complaints, please contact:

Emperor Baby Group Sdn. Bhd. / Emperor Baby

Email: hello@emperorbaby.com

Phone / WhatsApp: 016-2916001

Business address: [REGISTERED OR BUSINESS ADDRESS]

If you are dissatisfied with our response, you may also contact the Personal Data Protection Commissioner in Malaysia.

Publication Checklist (Do Not Publish This Section)

Add the registered or business address.

Confirm the WordPress hosting provider, WooCommerce extensions, Billplz arrangement, Ninja Van arrangement, any replacement courier, WhatsApp provider, and any other third party.

Delete services and data uses that do not apply; add ones that do.

Publish a Bahasa Malaysia version alongside the English version.

Link the policy before any contact, account, newsletter, or checkout form collects data.

Have the final text reviewed by a Malaysian privacy professional, especially if using behavioural advertising, overseas data hosting, a chatbot, or large-scale customer messaging.